YouTube → Website Pipeline

Doubling Content Output by Repurposing Video Scripts to SEO-Optimized Articles

The Problem

Video content lives only on YouTube. You’re missing SEO traffic from people who prefer reading, and leaving domain authority on the table by not building a content library on your own site.

The Old Workflow

• 1. Create a video script and produce a YouTube video
• 2. Video published — no website activity
• 3. Occasionally, manually transcribe videos for the blog
• 4. Format transcripts (takes 90+ minutes per article)
• 5. Add headers, links, and images manually
• 6. Optimize for SEO separately
• 7. Publish weeks after the video goes live

Pain Points I Experienced

• Wasted content: Video scripts weren’t leveraged for written content
• Time-intensive: Manual article creation took 2-3 hours per piece
• SEO missed: Not capturing search traffic for written queries
• Inconsistent publishing: Articles are only created when time allowed
• No internal linking: Articles existed in isolation without site structure

The Solution

An AI article generator that converts video scripts to SEO-optimized blog posts automatically. Scripts are transformed into readable articles with proper formatting, internal links, meta descriptions, and image placeholders — in 45-60 minutes.

The New Workflow

• 1. Complete video script (already done for YouTube production)
• 2. Feed script to the AI article generator
• 3. AI generates a formatted article with headers, paragraphs, and links
• 4. Review article for accuracy and niche adjustments (15-20 min)
• 5. Add images and alt text
• 6. Publish to the website the same week as the video

Key Technical Discovery

The script-to-article conversion isn’t just reformatting — it’s a strategic transformation. The AI restructures content for SEO (H2/H3 hierarchy), adds meta descriptions, creates internal linking opportunities, and suggests featured images based on content topics.
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How It Works

Step 1: Article Generator Configuration

Create a Claude Project with article generation skills. Include: SEO best practices, your site’s internal linking structure, image specs, meta description format, and brand voice guidelines.

Step 2: Script Input

• Use your completed video script as input
• Include video keyword/topic for SEO context
• Provide target article length (typically 1,500-2,500 words)
• Specify any related articles for internal linking

Step 3: AI Processing

• AI restructures script into article format
• Generates H2/H3 headers for SEO
• Creates meta description and SEO title
• Suggests internal links to related content
• Adds image placeholders with descriptions
• Formats for readability (shorter paragraphs, lists)

Step 4: Review & Publish

• Review article for factual accuracy (10-15 min)
• Add actual images at placeholder locations
• Verify internal links are functional
• Check the meta description and title
• Publish via WordPress or your CMS

Who This Is For

Implementation Checklist

To replicate this workflow:

• Subscribe to Claude Pro ($20/month) for the Projects feature
• Create an article generator skill with SEO instructions
• Document your site’s internal linking structure
• Define image specs and style guidelines
• Test with 3 scripts before full adoption
• Set up a systematic publishing schedule (article within 3 days of video)